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July 2011

Show-stopping LED display for Lamborghini’s new booth design.

Lamborghini’s new exhibition booth design, which was first used at the Shanghai Auto Show in early 2011, features a show-stopping LED display. The large LED cube, using VER’s BR7 LED display technology, is placed centrally on the booth to act as stenographic setting for the new cars on display. This eye-catching display is unlike other LED displays often seen at shows as it contains high-resolution LED not only on the main highlight stage but also on the side walls. The cube offers viewers on all sides of the booth a visual feast that mirrors the flashy cars on show on the booth. It also features unique, specially designed corner pieces that allow video content to be wrapped around the corners seamlessly. Using VER’s BR7, with its 7mm pixel pitch and black face LEDs, the display offers viewers a unique visual experience of high resolution content and rich colour depth

Key project facts:
Technology used: VER BR7 black face LED screen with custom-made seamless corner pieces

Client: Automobili Lamborghini S.p.A

Architect: Schmidhuber + Partner and KMS Team

Media planning: In Scena

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